the(new)mediaslut

Press releases as direct marketing

Posted in Media & PR by themediaslut on the November 29th, 2005

themediaslut came across this site that recommends that Press Releases be used as direct marketing materials.

Another PR blog provided more details about how Press Releases can be use for your next DM. 

themediaslut finds this interesting as it position the PR professionals as marketing people, which add values to their clients.

themediaslut to all PR professionals reading this entry - GIVE IT A
SHOT!!! and if you could feedback the results to themediaslut, it would
be appreciated. 

One Response to 'Press releases as direct marketing'

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  1. The book locust said, on November 30th, 2005 at 4:42 pm

    am surprised no PR folks share their thoughts on this. You have lots of lurkers sweetie. ha.

    i know if i attempt to do that to my clients and prospects, two things can happen:-

    1) the environmentalists will call me up for wasting papers and killing trees.

    2) the “spamming watchdogs” will call me up for complaints on PAPER SPAMS!!

    WOULD LOVE to hear some successful PR case studies on this technique.

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