the(new)mediaslut

Tomorrow.sg posted from a contributor who picked up a report from Financeasia.com who re-printed a Q&A meant for Singapore Temasek ’s executives to prep them for interviews with the media.

A Temasek document, entitled "2006-03 Taurus Q&As" - which was designed to help its executives answer media enquiries on its 12% stake in Standard Chartered - was yesterday sent as an email attachment to some journalists instead of another file," wrote Steven Irving. 

"The document contains 59 questions and answers and was prepared by staff to anticipate questions that might arise from the acquisition."

Hmm, was the Standard Chartered share purchase codenamed "Taurus"? Was the sale suppose to have been completed by May?

Are there "Aquarius", "Libra", "Scorpio" and eight other projects named after star signs?

The Broken Pitcher guess a "NEW" PR team will be sending out a new set of Q&As to Temasek’s executives.

This story reminded the Broken Pitcher of story told by a PR friend who was unfortunate to have go through a similar incident.

Journalist: So can you tell me how you perform on xxx years?

Interviewee: Your question sounds familiar. Wait a minute.

Interviewee, American CEO, picks up a booklet from his back and turns to a page.

Interviewee: Here.. see question 5, that’s your answer. Why don’t you just copy from the book!

PR friend almost had a cardiac arrest on the spot.