BT executive calls India journo a Ass*** for breaking acquisition news
The Indian media and PR community is aghast by how a BT executive reacted to a Indian journalist who broke the news a day before the announcement of BT’s acquisition of i2i.
From the Economic Times blog:
This is a rather strange and abhorring incident that must have taken the media world by storm in India. At the press conference of BT India — to announce its acquisition of i2i — on Tuesday, the telecom reporter of The Economic Times, Joji Philip Thomas, was asked to leave the venue even though he had a formal invitation.
What’s worse, the corporate and media manager of Asia-Pacific David Clarke abused Joji, calling him an "ass****", for ruining the press conference.
From what I understood, your correspondent had merely broken the story a day earlier.
How should a PR deal with a journalist broke the news before the official press conference or press release is issued?
For sure, scolding the journalist a ass**** isn’t going to help matters.
Be darned glad that the media keep tabs on client going-ons!
Breaking news = what the client planned to announce, not what the client expleted because timeline wasnt followed!!!
I’ve never been called that by PR, only by my wife!