the(new)mediaslut

Bad Marketing gimmicks for matchmaking agencies

Posted in Marketing warfare, Uniquely Singapore by themediaslut on the April 16th, 2007

The New Paper’s headline today shouts “15 China Brides for free” and the owner says it like any other market gimmicks.

From The New Paper :

“I don’t see how giving away 15 brides for free as a promotion is any different from giving away 15 magazines during a promotion,” said the matchmaking agency owner, Mr Toh.

themediaslut thinks Mr Toh meant free matchmaking services for 15 couples.

But in any case, themediaslut hopes matchmaking agencies do not go down the slippery road and adopt the following gimmicks.

Bad, very bad marketing gimmicks for matchmaking agencies

1. Buy one get one free.

2. 5-8pm, happy hour prices.

3. Loyalty card programs: Every bride you take, we give you a stamp. After 10 stamps and we give you one free.

4. The Great Singapore Sale: 50% off (50% off the top or off the bottom?)

5. 30 day trial period - 100% Money back if not 100% satisfied.

6. Buy two and get the next one at 50% off (Combination of 1 and 4).

On the Other Hand

The new era of photography has happened due to the advent of camera in your samsung phones. This has totally changed the scope of digital cameras. People now don’t even spend money purchasing their digital camera accessories even if there is a nikon digital camera involved.. The nikon digital camera is losing its market. Also because enjoying hip hop music and doing photography from your cell, he will tell this to the local police.

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  1. […] or of the Indonesian version of Playboy magazine, deserves some guarded applause.” SINGAPORE -Bad Marketing gimmicks for matchmaking agencies “The New Paper’s headline today shouts “ […]

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