the(new)mediaslut

Chris Jaques painted such a scary picture of Internet advertising in a column in Media magazine this blogger advice to him is to stop using the Internet! Really, stop using the Internet!

Chris wrote users don’t trust email advertising any more because “About 250,000 computers a day are transformed into botnets”.

250,000 computers and that’s a huge number.

But if you put the numbers into perspective, its quite a small percentage of computers that turn into botnets.

According to the CIA fact book, the US alone has estimated 164,100,000 computers. If only US computers turn into botnets, then it is a low 0.15% of computers that get infected everyday. Take the global numbers of computer and there could be zeros before the decimal point.

Here’s his other statement. “Technorati reckons that splogs - spam blog mass produced to manipulate search engines - now make up as many as 90 percent of all new blogs out there.”

So on July 31, 2006, Technorati tracked its 50million blog. If 90%, or 45million of them, are splogs, that’s a cool five million blogs which are the real thing and advertisers have the opportunity to reach out to them.

Are there 5 million radio stations in the world? 5millon newspapers? 5 million TV channels?

“And, from an advertiser’s perspective, a recent analysis proved that at least 14 percent of clicks sold by search engines to advertisers last year were fake,” wrote Chris.

Hmm.. What about the remaining 86 percent? Are they real clicks? Of course there will be fake clicks, but it isn’t 50% or more that are fake clicks!

Check out another blogger’s view on Why we shouldn’t “Stop Wasting Your Time on Internet Advertising”?