the(new)mediaslut

If you have taken part in SMRT’s Ride SMRT, Celebrate Life! contests, you might received an eDM with emails of other contestants group with yours.

The email addresses are group based on alphabetical order and each group would have about 200 emails exposed.

The problem resulted as a result of the sender putting the emails in the CC field rather than BCC.

Maybe SMRT should get their staff trained in email profiency.

Here’s the sample of the email. The email addresses have been added with xxx in front of them to mask the original addressees.

Subject: <ADV> Ride SMRT, Celebrate Life! December Draw WinnersDate: Fri, 28 Dec 2007 18:06:22 +0800

Message-ID: <6162FE8D0256CD45A179616123D574380522CCDF@corpex1.smrt.com.sg>

X-MS-Has-Attach:

X-MS-TNEF-Correlator:

Thread-Topic: <ADV> Ride SMRT, Celebrate Life! December Draw Winners

Thread-Index: AchJN++wItlqI0e1QSW7QqQB3/rjnQAASPtg

From: "RideSmrtAndWin" <RideSmrtAndWin@smrt.com.sg>

To: <xxxan_@yahoo.com>,<xxx1704@singaporeair.com.sg>,<xxxher@gmail.com>,<xxx122@hotmail.com>,<xxx4455@ntu.edu.sg>,

<xxxaru85@gmail.com>.....

This is a multi-part message in MIME format.------_=_NextPart_001_01C84939.9F0A8C32

Content-Type: multipart/alternative;

boundary="----_=_NextPart_002_01C84939.9F0A8C32"

------_=_NextPart_002_01C84939.9F0A8C32

Content-Type: text/plain;

charset="us-ascii"

Content-Transfer-Encoding: quoted-printable

This message contains images. If you cannot view the images in this

message, click here

<http://www.ridesmrtcelebratelife.com/edm/20071228_draw1result.html> .

SMRT has since apologise for the exposure.

From SMRT:

Dear XXX,

We sincerely apologise for the oversight and have taken immediate action to correct the mistake. The staff who had sent the mail out has been counselled, additionally, we have also reviewed our procedures to ensure that this will not recur again.

Once again, we are sorry. We thank you for your feedback and seek your continued support in our promotion.

Regards
Wei Min
Ride SMRT, Celebrate Life Lucky Draw Team
Website: www.rideSMRTcelebratelife.com