Good news for Yahoo!; bad news for MSN and traditional media
Finally something for Yahoo! to cheer amids the news of possible lay-offs of US based Yahoo-ers.
Marketing Magazine’s Adaline Lau wrote about that trend of ad expenditure in Hong Kong which sees ad spend in traditional media going down while online interactive ad spend going north.
Wrote Adaline Lau,
Latest figures from Admango show that while traditional TV, newspaper and magazine remain the key media, the data shows that interactive has increasingly become a popular channel for marketers to promote their messages.
Within the interactive ad spend category, Yahoo! Hong Kong dominated at 52.9%, followed by Atnext.com at 13.8% and MSN messenger with a mere 5.1% share.
Other popular portals that made it into the interactive mix include on.cc, headline, Sina, Singtao and she.
I am not surprised that MSN messenger has quite a low share.
First of all, the brand confusion. Is it MSN messenger or Windows “Live” Messenger? If it confuses the consumer, it confuses the advertisers.
Next the roll-over ads are irritating. If you accidentally move your mouse over the ad at the bottom of messenger, the ads pops out. If it is a video ad, such actions will automatically play the video at an extremely loud volume.
If you want to close the ad, you click on the close link on the ad. Sounds simple, but not really.
Most often, that mouse click opens up the website of the ad instead and doesn’t close the ad accordingly.
It would be interesting to find out in details what advertisers are spending on Yahoo! Hong Kong.
Yes. The trend for online ads revenue is going north and I feel that online ads is still in the baby stage :)
*your blog site time out a few times while other sites are ok at the same time
@AlienTYC, the connection to the server have been up and down this morning.
Spoke to the host server and the connection should be working now.
Thanks for your persistence.