the(new)mediaslut

Thanks to beconfused for introducing Zi Char Uncle!

So your food delivery service is targeted at university undergrads whom 100% have an email account and uses the Internet daily, what would your marketing strategy be?A Zi Char uncle at the Nayang Technological University (NTU) of Singapore has gone the online route by creating a blog and even a Facebook group.

Zi Char is a local Singapore slang when translated means stir fried and a Zi Char stall is a shop that sells stir fried dishes.

Here are two ideas that the Zi Char uncle can used to really exploit the use of the blog and Facebook as a marketing tool.

1. Facebook daily special

Facebook has a mini-feed so the Zi Char uncle can announce a daily special in the social networking site. It could come with a code number which readers just SMS and get the dish at a special price. Something like a blue light special at Kmart.

2.  User generated menu

Get the university students to suggest new dishes to the Zi Char uncle. The Zi Char uncle do not have to select all of them, but only those he feels are reasonable enough for him to do.

Select a few dishes and credit it to the students who suggested it.

The Zi Char uncle can even show how much orders have been from the suggested dishes and rank them weekly on his blog or Facebook group.

This way, the students who suggested the dishes would one to have their dishes on top of the menu and thus do their own push to get friends in campus to order it.