Comments on: From blogs to print - Nokia Singapore’s image gets a hit! http://www.themediaslut.com/2008/02/927 Everything media! Fri, 21 Nov 2008 20:53:48 +0000 http://wordpress.org/?v=2.3.1 By: the(new)mediaslut http://www.themediaslut.com/2008/02/927#comment-26608 the(new)mediaslut Fri, 07 Mar 2008 04:34:10 +0000 http://www.themediaslut.com/2008/02/927#comment-26608 The irony of this is that Nokia is a mobile phone company that encourages its customers to blog using their mobile phone, yet all bloggers got from Nokia Singapore was a printed responded in ST more than 14 days after the forum post appeared. If Nokia Singapore say its difficult to comment on every blog, then have a blog site of its own to deal with them, with a "a non-corporate voice". The irony of this is that Nokia is a mobile phone company that encourages its customers to blog using their mobile phone, yet all bloggers got from Nokia Singapore was a printed responded in ST more than 14 days after the forum post appeared.

If Nokia Singapore say its difficult to comment on every blog, then have a blog site of its own to deal with them, with a “a non-corporate voice”.

]]> By: Tania http://www.themediaslut.com/2008/02/927#comment-26606 Tania Fri, 07 Mar 2008 03:34:55 +0000 http://www.themediaslut.com/2008/02/927#comment-26606 I find that the problem with a lot of SG-based companies (or should I extend it and say Asia-based companies) is that we're way behind in using new media tools/platforms to talk 1-to-1 with our customers. It's all fine and dandy to be announcing leading-edge technology and waxing lyrical about your customer service, but if companies don't have additional online channels for customers to get information, seek help and give feedback, we're looking at trouble. Support FAQs and the usual email/feedback links can only go so far. I like how Dell does it with their Direct2Dell site. Real voices from Dell employees conversing with customer voices all over the online space. It's measures like these that help to 1) alert a company to potential fiascos brewing and 2) give the company a chance to respond 1-to-1 and FAST in a non-corporate voice. I find that the problem with a lot of SG-based companies (or should I extend it and say Asia-based companies) is that we’re way behind in using new media tools/platforms to talk 1-to-1 with our customers.

It’s all fine and dandy to be announcing leading-edge technology and waxing lyrical about your customer service, but if companies don’t have additional online channels for customers to get information, seek help and give feedback, we’re looking at trouble. Support FAQs and the usual email/feedback links can only go so far.

I like how Dell does it with their Direct2Dell site. Real voices from Dell employees conversing with customer voices all over the online space. It’s measures like these that help to 1) alert a company to potential fiascos brewing and 2) give the company a chance to respond 1-to-1 and FAST in a non-corporate voice.

]]> By: brian http://www.themediaslut.com/2008/02/927#comment-25251 brian Tue, 26 Feb 2008 01:59:44 +0000 http://www.themediaslut.com/2008/02/927#comment-25251 Well, this will surely grab the attention of the man/woman at the top to do something about it instead of the customer service reps. Hopefully that translates to better service -) Well, this will surely grab the attention of the man/woman at the top to do something about it instead of the customer service reps. Hopefully that translates to better service -)

]]> By: Stan http://www.themediaslut.com/2008/02/927#comment-25178 Stan Mon, 25 Feb 2008 05:41:16 +0000 http://www.themediaslut.com/2008/02/927#comment-25178 Very typical of large corporations... issues management are typically reactive, rather than proactive. Very typical of large corporations… issues management are typically reactive, rather than proactive.

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