the(new)mediaslut

This is what happens if you run a company and don’t use any input from Public Relations professionals.

Seriously, had the marketing department or management, where doubtless this poorly crafted idea came from, ran this through the PR department, it would not have gone public since PR guys usually have more common sense since they are thinking about the company’s relationship and reputation with customers.

The litmus test is quite simple: How would YOU feel if someone did that to you, penny pinching their way into your wallet?

Would YOU pay extra to get rid of the crap a computer company put in there in the first place?

I sometimes wonder if the way we do business nowadays, with the constant requirement of annual growth, is the proper way of doing business. Constant growth, with planetary resources not efficiently managed, is just not sustainable.

Never mind that Sony QUICKLY CAVED to customer outrage and canceled the charge, the damage is already done. Plus, if this happened the first time, Sony could easily say “sorry” and people would forget. But many still remember the CD rootkit fiasco, the activist surveillance issue and of course, the worldwide battery recalls. Don’t believe me? Check out Sony’s Wiki page and all the links to its sources and judge for yourself.

The old way of doing business is dead.

Now, corporations have a bigger responsibility to their customers, partners, suppliers, communities and environment, not just increasing shareholder value at any cost. And that means listening to some common sense.