PR to control social media? Humbug!
A young pro-social media networking chick told me that she was at a PR event last night and a senior, very senior, PR professionial made a starking statement about how PR should handle social media.
“We need to take control of the social media scene,” said the very senior PR professional.
She said to herself, ”humbug!”
I would have respond similarly.
Why do PR need to control the social media scene?
That is so unsocialable.
Do you control your friends to like whims and fancy? While a minority, but not all do.
Rather, the keyword is not control, its about engagement.
Engagement isn’t just about how PR engage the social media scene, but is also how PR engage social media tools.
Incidentally, this senior PR person just created a Facebook account a few days back.
