the(new)mediaslut

DK’s blue light hourly special today pushed the number of unique hits to his blog to above a 1000 when his daily average is about 400+.

Unfortunately, his emotions got the better of him as of his 3pm post when he complained about not being nominated for the Ping.sg Awards.

Same same like APLINK when his emotions got the better of him too.

However, DK did bring up interesting revelations about the sponsors for the first Ping.sg blog awards. It also brought up the argument that commercial blogs, be it an advertiser of Ping.sg or not, should not have a place in the aggregation site for the benefit of the members.

From a potential advertiser’s point of view, it doesn’t really make sense for them.
Let’s role play to see why.

Advertiser: I heard of Ping.sg and it has lots of members. Can you recommend if I should advertise there?

T(N)MS: Sure. You want to a banner ad for three months?

Advertiser: Yes, and you know we have a corporate blog to gel with the banner ad campaign. Can we be ponged?

T(N)MS: While it is encouraging to see a corporate like you engaging new media and making use of it,  you can put a banner ad on Ping.sg but your blog can’t be in the site. You see, your corporate blog is a commercial blog and it goes against the site’s T&Cs.

Do you think the advertiser would want to advertise in Ping.sg?

The New Socialite highlighted a solution for Ping.sg and the founder of Ping.sg is also looking at the same direction for a solution.

But like APLINK pointed out “so to encourage sponsors to join ping 2.0 commercial service - just ban them first from ping 1.0 - with no regard and expect them to come back happily and pay for the honor of being in the ping community once again ? Interesting strategy”.