the(new)mediaslut

Couldn’t he just go to a massage parlour for a happy ending?

Questex Media welcomed Greg Cornfield last Friday as their new senior contributing writer for SearchStorage Asia.

Wrote Allan Tan for Questex Asia,

Greg is the first of a new breed of writers we are bringing in to specific websites. Greg has a long history in the IT industry. Most recently he was the Asia Pacific head for COPAN Systems (one of the early developers of MAID technology). Prior to COPAN, Greg spent a significant part of his career at Hitachi Data Systems. At HDS, he was a member of the executive committee (worldwide) with Asia Pacific as his base of operations.

He maintains close links with IT heads at companies like HSBC and ATOS Origin.

We will have a regular column for Greg that I am hoping will attract a sound following.

Greg is new to publishing (this is his first real stint in media) but his depth of expertise should give the site a credible voice in the storage industry.

Greg can be contacted at gcornfield(at)questexasia.com.

The team at Fairfax Media gets a new a scribe in the name of Carol Ko who joins the publishing house in Hong Kong today.

Singapore based PR folks looking to meet Carol can find her at the Computerworld Singapore security forum in April 2008.

Carol is reportedly taking over the role of Sheila Lam, who was previously the deputy editor of MIS Asia.

Sheila is now an analyst at IDC Asia.

Somebody from PR Agency Hill and Knowlton PR agency has pissed off Michael Logan, multimedia editor for the South China Morning Post.

Wrote Logan,

Michael Logan wants to bannish all PR people to heck, especially those who work for Hill & Knowlton.

Sing with me now (to the tune of the lemon tree)!

“I wonder why, I wonder how….”

Finally something for Yahoo! to cheer amids the news of possible lay-offs of US based Yahoo-ers.

Marketing Magazine’s Adaline Lau wrote about that trend of ad expenditure in Hong Kong which sees ad spend in traditional media going down while online interactive ad spend going north.

Wrote Adaline Lau,

Latest figures from Admango show that while traditional TV, newspaper and magazine remain the key media, the data shows that interactive has increasingly become a popular channel for marketers to promote their messages.

Within the interactive ad spend category, Yahoo! Hong Kong dominated at 52.9%, followed by Atnext.com at 13.8% and MSN messenger with a mere 5.1% share.

Other popular portals that made it into the interactive mix include on.cc, headline, Sina, Singtao and she.

I am not surprised that MSN messenger has quite a low share.

First of all, the brand confusion. Is it MSN messenger or Windows “Live” Messenger? If it confuses the consumer, it confuses the advertisers.

Next the roll-over ads are irritating. If you accidentally move your mouse over the ad at the bottom of messenger, the ads pops out. If it is a video ad, such actions will automatically play the video at an extremely loud volume.

If you want to close the ad, you click on the close link on the ad. Sounds simple, but not really.

Most often, that mouse click opens up the website of the ad instead and doesn’t close the ad accordingly.

It would be interesting to find out in details what advertisers are spending on Yahoo! Hong Kong.