SMRT celebrates life as long it is not on their trains
Singapore Mass Rapid Transit (SMRT) Corporation is currently running a campaign to reward commuters for traveling on their trains which ends on April 30, 2008.
The tagline for the campaign is “Ride SMRT, Celebrate Life!”. However, it seems that when flash mob group Mission:Singapore (M:SG) of 18 members threw a party on SMRT train, starting from Marina Bay, they were stopped by a station manager at Admiralty station.
Wrote Daryll Nanayakra for MyPaper,
The enthusiasm of the group soon caught on with the commuters, who seemed to like the idea…
Another commuter, Madam Polly Au, 51, an accounts executive, also liked the idea. She explained: “It’s a very fun idea, as long as the SMRT people don’t come catching them!”
And that was exactly what happened at Admiraty. The group was told to leave the train after a station manager came to investigate, following a tip-off from a commuter.
The station maanger, who only wanted to be known as Nara, 42, said: “Dancing is not allowed because users might users might cause obstruction to the other commuters.”
SMRT, you are such a party pooper!
One slut thought on 2008-04-28, maybe more!
- What happens when you have a blogger in Malaysia Parliament? Live Blogging, of course! http://tinyurl.com/69kutz #
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No1 rejected journalist pick up line from the PR side
The number one peeve that journalists have about PR is their telephone pick up line.
“Hello, Mr or Miss Journalist xxx, did you get my email?,” says PR person to Mr or Miss Journalist xxx on the phone.
There are several problems with this.
First of all, the PR person never introduced himself or herself. So unless the PR person is close to journalist and have caller ID, the journalist wouldn’t know who this PR person is.
Second, the journalist would have received 100000000000 press releases via email in the last five minutes prior to the phone call. How would the journalist know which email the PR person is talking about.
Third, journalists are not paid email readers. They are journalist, news reporters and story tellers.
Starting a phone conversation like this creates a perception that the journalist does nothing but read emails whole day.
Sometimes, PR folks might add the word “urgent” in their pick up line.
Use this only if you have a breaking story to share with the journalist or something that is time sensitive.
It is like a get out of jail cut that can only be used rarely.
Imagine if the journalist opens the email and finds the press release nowhere near urgent. It would be like crying wolf.
How should a PR person introduce himself or herself?
It should go something like this.
“Hello! Mr/Miss Journalist xxx. My name is so and so and I am from xx PR company. We currently represent XXX coy and they have announced that the are xxx. Would you be interested to find out more?”
Tedious? Yes if you 100000 journalists to call. A proper introduction, however, can go a long way.
Alphabet Media buries PSTM but give rise to FutureGov
Alphabet Media has replaced PSTM with a new title called FutureGov.
Wrote James Hosking, Director at Alphabet Media,
FutureGov will be launched in the next (June) issue, and we’ll be celebrating with 4 major features -1. Green Government: Recycling, 2. Videoconferencing: Big Screen v Desktop, 3. our annual Data Centre Design Guide special, and 4.a special on Patients Electronic Records.
FutureGov will also be launching a new online site with design similar to www.patrick-schulze.biz/preview.html.
MyPaper announces SoShiok.com, but where is the shiokness?
I read about SPH announcing the launch of www.soshiok.com on myPaper in the morning but when I tried to access it online, it showed a teaser page.
Its 830pm on April 21 2008 and the site still links to the teaser page.
Basic PR will tell you when you announce a website in the papers, it should be up and running.
It shouldn’t be giving visitors “No route matches “/undefined” with {:method=>:get}” messages.
*Shiok is the local slang for delicious.
